Alexandra was named 2nd in Top 100 Internet of Things (IoT) Thought Leaders (Onalytica, 2014) and included in the Top 100 Influential Tech Women on Twitter (Business Insider, 2014).
Since 2006, she has built consumer-facing IoT products, services and communities for clients such as BBC R&D, Nokia, British Gas, EDF, British Telecom, and is the founder of the Good Night Lamp, a family of internet-connected lamps for your global friends and family.
She heads up Designswarm, a consultancy for governments & corporate clients who want to plan for next generation of connected products, experiences & strategies. She also helps advise early stage startups.
About the talk:
“The internet of things poses some real business and creative challenge: how to work across physical and digital design. From the considerations around the physical product, ergonomics, interfaces to software design and digital interactions, the design activities are intertwined but practitioners rarely are. In this talk Alexandra will share her experience and thoughts on how deeper technical knowhow and lateral design practices can help build better products and better smart product companies.”