Bas van Essen is founder of content marketing and copy writing agency iRealize. Bas obtained a Bachelor degree in Journalism and a Master degree in Communication Science. Before starting iRealize, Bas was serving as a content manager at publishers Sanoma and MT Media Group.
About the talk:
“What kind of value does big data deliver to the content (marketing) landscape? What do the three characteristics of big data, Velocity, Variety and Volume, contribute to the world of content professionals? What are the advantages and the pitfalls of applying big data within a content strategy? An overview.”