(U)X Marks the Spot: Creating Experience Maps – Workshop by Anna Tutak

May 24, 2016 | 0 comments

Anna is a user experience researcher and designer at Motorola Solutions. Her approach is based on the User Centered Design methodology. She loves challenging development assumptions, and when she overhears you saying things like „this is what our users want” be sure that she’ll swoop in and ask „how do you know?” She has worked with internal Motorola Solutions products such as portals, reporting dashboards and user documentation, and she has experience in every stage of the process – from research and ideation, through design and testing, to implementation.”   About the workshop: If you want to design products or services that work well for your users, you need to understand their experience. How do users go about doing their tasks? What channels do they use? What are they trying to achieve? What are they thinking and feeling? What delights them and what frustrates them? Is your product or service meeting their needs? In this hands-on session you will learn:  
    • • how to research customer interactions with your product or service
  • • how to create a customer experience map
  • • how to use the map as a catalyst for improvement opportunities
Available: for soap! 2016 participants only
Language: English
Length: 2 hours Time: Wed., June 1, 2016 Venue: Krakow Technology Park | Podole 60 | 30-394 Krakow    This workshop is a part of Content Education Summit. Learn more at http://soapconf.com/edu-summit/


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