soap! 2021 | the best content conference

2-4 June 2021, Kraków, Poland


We’re heartbroken to announce that soap! conference won’t happen this year due to the coronavirus pandemic. Even though we sincerely hope that our lives will start getting back to normal by June, it’s very likely that the situation will still not allow our international audience to gather in Kraków. That is why we decided to postpone the whole event till 2-4 June 2021. It was a tough decision but we believe that is the responsible thing to do to keep our community and our loved ones safe. 

We have prepared a number of FAQs for you. If you have any other questions, send us a message with our contact form.

Did you consider making soap! 2020 a virtual event?

Yes, we did. We also considered moving it to September. There are many reasons why we decided to move the event to 2021, but the biggest one is: soap! wouldn’t be soap! without you guys. We are known for being a crowd that creates a unique atmosphere and many of us come back to soap! not only for the content but also for this unique feel and fantastic people. Without you asking questions from the audience and getting little soaps in return, or chilling in deck chairs in the garden, or sipping a beer on the terrace by the Vistula river, or – at least some of you – dancing like crazy on the Friday night after-party, soap! is not what we want this event to be – a thriving community of friends and professionals. soap! without soapers meeting face-to-face wouldn’t be soap! anymore. That is why we decided to keep the original form of the conference and move it to the next year.

What has changed?

Apart from the date, not much. We are meeting on 2-4 June 2021, that’s the biggest change. Other details remain the same. That means that we will meet at Manggha Museum of Japanese Art and Technology in Kraków and will be talking about the future of content.

Manggha Museum remains closed until social distancing and self-isolation restrictions are lifted. However, you can browse through a number of online cultural activities they have recently launched on their web page. Explore Manggha’s online activity (Polish only).

Does the conference theme change?

No, the theme remains the same: content 2077 | the future is now (what a relief that this will still be valid and probably for the next 50 years, too!).

Will it be possible to submit talk and workshop ideas for soap! 2021?

Yes. Even though the draft conference agenda was in pretty good shape before we paused all the work for a while to see how the coronavirus situation develops, we will keep our call for talks and workshops open. With conference being moved to 2021 we can’t be sure that all our confirmed speakers and trainers will be able to join us and so we want to allow new submissions. Call for speakers and trainers will be open till and including 31 January 2021.

I’m registered for soap! 2020. What are my options?

If you have a soap! 2020 ticket and want to keep it for soap! 2021, you are good. There are no actions required on your side. Consider yourself registered for soap! 2021. Here’s what you can do if you know you won’t be able to join us for soap! 2021:
→   You can transfer your ticket to someone else. Take your time, you have over a year to choose the lucky person. To transfer your ticket, drop Gosia ( an email with all the details before 28th February 2021.
→   You can return your ticket. If you wish to do so, you need to let Gosia ( know by the end of this month so by 30th April 2020. We will refund 100% of the ticket price. We won’t accept any returns after 30th April 2020.

I’m not registered to soap! but I want to attend soap! 2021. What are my options?

Registration to soap! 2021 will soon be open and will remain open till mid-May 2021. We will let you know that the registration is open in our newsletter and on our social media channels.

I’m a soap! 2020 speaker or partner. What happens now?

We would love for you to stay with us for 2021, of course! We will contact you individually to verify if the new soap! date works for you (2-4 June, 2021) and discuss any related details.

What will happen this year?

It’s now all hands on deck approach in our team and we’re racking our brains to come up with ways to keep our lovely community together! We’ll be launching a couple initiatives in the meantime to explore different flavours of tech comm challenges all of us face in our professions 🙂 We’re open to any suggestions! What do you want to hear about most? Let us know!

See you guys in person at soap! conference in 2021 and hopefully much sooner in the virtual world. Stay safe and healthy!

Contact form

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To talk about visual design and advantages of one font over another, drop a line to Karolina. For any Facebook, YouTube, Twitter, Instagram or LinkedIn related questions, get in touch with Iga. If you’d like to sponsor soap! or become our partner and help the community grow, write to Aga. If you are interested in speaking or training at soap!, Piotr is the guy you want to contact. If you would like to get to know the head of soap!, contact Gosia.