day 1 – content edu summit
You will learn:
- * that good content has its place in low-fi sketches,
- * how to validate words for your design,
- * to make sure the language you use is inclusive,
- * methods of work with words in the design process.
Business-wise, this allows designing products and services that actually resonate with the target groups. Life-wise, it just makes you see the world in a larger, more compassionate scale.
days 2 & 3 – conference
It is simple, highly readable and non-technical. It falls under “Behavior Driven Development” practices, which is a pretty innovative topic.
The idea behind it is to describe use cases related to a software in such manner that they are understandable by customers, product management, writers, testers, and developers – basically everybody in the software production chain.
At the same time it is a base used to run automated test scenarios.
Managing graphic assets in documentation can get tedious and time consuming. Companies large and small face challenges when managing their graphics assets, integrating them in a meaningful and productive way into their deliverables. I will present a case study on how my team’s transition into Scalable Vector Graphics (SVG) enabled paths to simplify and innovate in our deliverables, our content strategy, and our authoring process.
In the USA, the usage of Plain English is regulated by Plain Writing Act of 2010, ensuring that all legal, financial and medical documents are accessible, consistent, and easy to understand.
The presentation describes the benefits of using Plain Language in everyday communication with users, including both online and offline interactions. It will also draw directions of using the method in web and mobile content, which becomes increasingly more consumed form of instant information nowadays.
Last year two business school professors devised an algorithm to analyze 18 million scientific papers to see how original they were. They discovered that 90% of what was in these “creative” manuscripts was actually old stuff.
So innovation is effectively 90% known material, with a 10% interesting twist.
Don’t start from scratch. See what’s already been done and ask where you can take it to.
Kevin explains how in ten steps.
I have been working in the creative and innovation field for five years now and I think… I think innovation is SHITE! There, I said it!
But before you deem me unstable, let me explain! Let me tell you a story, based on actual events, that supports my claim. Let me show you why it’s actually SHITE!
It’s going to be a year soon, since Microsoft released Hololens – the AR glasses which can fill our surroundings with 3d holograms. Recently Apple has introduced AR features in iPhones. Google is working hard to catch up with them. We’d like to explain what Augmented Reality is, what are advantages and disadvantages of this technology, use cases available on the market and our own thoughts.
The talk discusses:
- * the stages of maturation towards reaching the “content perfect” stage,
- * the idea that UX writing isn’t just delivering the “copy”,
- * content strategy deliverables that support product development,
- * how each strategic deliverable translates into effectiveness and money.
We’ll tell the epic tale of how we charted a vision, built our vessels, navigated constraints and fought monsters of doubt. But we stayed the course (see what we did there?) and the whole company is now arriving at a land of opportunity, where wonders of larger scale await us all.