soap! 2016

the best content conference

June 2-3 | Kraków, Poland | 4th edition

soap! is an annual conference dedicated to product-related content*. It is built by content professionals and brings a fresh perspective to the world of content and product development. soap! goes beyond the already said & known – it will reshape your approach to content.

the 2016 theme

In the process of developing a product & product-related content*, our approach should never be “we vs they”. Even if we work across teams. With the “we vs they” approach, it’s easy for us to say

“We’ve done the UI wireframe. Content is missing, yes, but it’s not our task to write content.”

“I know they have language errors on the UI but I’m a documentation developer, not a UI expert. It’s on their side.”

“They want one more update to this installation diagram. They’re terrible. It’s the last update I’m gonna do.”

This year at soap! we will focus on techniques, tools, people, solutions, and stories that will help us understand & create the “us” approach in which people who work on one product do realize that they have one common goal: make the users happy by building the best product possible.


Located at the bank of the Vistula River right opposite Wawel Royal Castle, Manggha Museum of Japanese Art and Technology is a truly exceptional place. It combines the functions of a traditional museum (with its exhibitions and collections) with those of an active cultural center. It’s a fusion of modern technology and traditions of the Far East.

Marii Konopnickiej 26,
30-302 Kraków, Poland

what is content for us?

For us, content is not merely text. Content is everything that speaks to the user, so all information and experience that has an impact on the user.
This is why we consider content to be: UI, UX, media (for example, video, visual language, graphics, interactive content), e-learning, and technical documentation.



contact us

want to share your thoughts on soap!, ask about the conference or just say hi? we are here for you!

to talk about visual design and advantages of one font over another, drop a line to Karolina. if you’d like to sponsor soap! or become our partner and help the community grow, write to Agnieszka. if you are interested in speaking at soap!, Piotr is the guy you want to contact. if you would like to co-operate with soap! or learn about any operational areas, contact Gosia


wanna know what else we do? let us inform you.

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