soap! 2016

the best content conference

June 2-3 | Kraków, Poland | 4th edition

soap! is an annual conference dedicated to product-related content. It is built by content professionals and brings a fresh perspective to the world of content and product development. soap! goes beyond the already said & known – it will reshape your approach to content.


Alexandra Deschamps-Sonsino

Alexandra Deschamps-Sonsino

Interaction Designer, Product Designer, entrepreneur & speaker at Designswarm, UK


Magdalena Olszewska

Magdalena Olszewska

Customer Relations Specialist at UXPin, Poland


Travis Gertz

Travis Gertz

Partner & Designer, Louder Than Ten, Canada


Anton Kolesnyk

Anton Kolesnyk

Technical Writer, Plarium, Ukraine


Luca Bertocci

Luca Bertocci

Partner & CEE Regional Director, Garrison Group, Italy


Wojciech Baranowski

Wojciech Baranowski

Technical Writer at Dolby Laboratories, Poland


Daniel Barrio Fierro

Daniel Barrio Fierro

Technical Writer at Dolby Laboratories, Poland


Kasia Kołodziej

Kasia Kołodziej

Technical Writer at JAMF Software, Poland


Łukasz Gręda

Łukasz Gręda

Creative Manager at Admind Creative Agency, Poland


Lesia Zasadna

Lesia Zasadna

Information Developer at ELEKS, Ukraine


Vyacheslav Guzovsky

Vyacheslav Guzovsky

Independent translator/interpreter, Russia.


Anna Miedzianowska

Anna Miedzianowska

Head of Product Management at Ocado Technology, UK.


Rene Hernandez

Rene Hernandez

Customer Documentation Engineer at Nokia, Poland


Bas van Essen

Bas van Essen

Content marketeer & Founder at iRealize, Netherlands


Elena Haliczer

Elena Haliczer

Head of Product at Brainly, US

Patrick Bosek

Patrick Bosek

Co-founder at Jorsek LLC (easyDITA), US


coming soon

coming soon


coming soon

coming soon



Schedule is still under construction. We may still apply changes to it.

day 1 | Thursday, June 2



    08:30AM – 9:00AM



    09:00AM – 9:05AM

    warm welcome

  • Gosia Radymiak

    09:05AM – 9:15AM

    Gosia Radymiak

    “Why is us this important?”

  • 09:20AM – 10:00AM

    keynote: coming soon

  • 10:05AM – 10:45AM

    Anna Miedzianowska, Ocado Technology

    “Product Owner meets the users”

    10:45AM – 11:05AM coffee break
  • Anton Kolesnyk

    11:05AM – 11:45AM

    Anton Kolesnyk, Plarium

    “What the hell is GDD???”

  • Kasia Kołodziej

    11:50AM – 12:30PM

    Kasia Kołodziej, JAMF Software

    “Working with technical writers in Agile team”

    12:30PM – 1:30PM lunch break
  • Luca Bertocci

    1:30PM – 2:10PM

    Luca Bertocci, Garisson Group

    “Human Centric Product Development”

  • Łukasz Gręda

    2:15PM – 2:55PM

    Łukasz Gręda, Admind Creative Agency

    “Content doesn’t make content better”

    2:55PM – 3:15PM coffee break
  • Lesia Zasadna

    3:15PM – 3:55PM

    Lesia Zasadna, ELEKS

    “The story of one brand book”

  • 4:00PM – 4:40PM

    Vyacheslav Guzowski, Independent Translator & Interpreter

    “Translating in the World of Content”


    4:40PM – 4:55PM

    day 1 closing ceremony & picture with all soapers!


    4:55PM – 8:00PM

    networking @ Manggha Museum of Japanese Art and Technology

day 2 | Friday, June 3


  • 08:30AM – 9:00AM


  • 09:00AM – 9:05AM

    warm welcome

  • Alexandra Deschamps-Sonsino

    9:10AM – 9:50AM

    keynote: Alexandra Deschamps-Sonsino, Designswarm

    “Connectors, Connecting, Connections”

  • 9:55AM – 10:35AM

    René Hernández, Nokia

    “Perseverance in the War Room – A Personal Journey”

  • 10:35AM – 10:55AM
    coffee break
  • Magdalena Olszewska

    10:55AM – 11:35AM

    Magdalena Olszewska, UXPin

    “Endless Odyssey: Far beyond Customer Service”

  • 11:40AM – 12:20PM

    Elena Haliczer, Brainly

    “What matters more…the answer or the question? Building a social learning community”

  • 12:20PM – 1:20PM
    lunch break
  • 1:20PM – 1:40PM

    Patrick Bosek, easyDITA

    “Taking a Step Back: A short reflection on Managing Content, Technical Communication, and why we spend our time doing it”

  • 1:45PM – 2:25PM

    Bas van Essen, iRealize

    “Content in the age of big data”

  • 2:25PM – 2:45PM
    coffee break
  • Manisha Khurana

    2:45PM – 3:25PM

    Manisha Khurana Sardana, Spice Digital Ltd

    “Product Walkthroughs for Better Customer Experience”

  • Wojciech Baranowski & Daniel Barrio Fierro
    Wojciech Baranowski & Daniel Barrio Fierro

    3:30PM – 4:10PM

    Wojciech Baranowski & Daniel Barrio Fierro, Dolby Laboratories

    “How I Learned to Stop Worrying and Love the Glossary”

  • 4:10PM – 5:10PM happy break
  • Travis Gertz

    5:10PM – 5:50PM

    keynote: Travis Gertz, Louder Than Ten

    “Design Machines: How to survive the digital apocalypse”

  • 5:50PM – 6:10PM

    day 2 closing ceremony

  • 9:00PM – on

    after party, details TBD

the 2016 theme

In the process of developing a product & product-related content*, our approach should never be “we vs they”. Even if we work across teams. With the “we vs they” approach, it’s easy for us to say

“We’ve done the UI wireframe. Content is missing, yes, but it’s not our task to write content.”

“I know they have language errors on the UI but I’m a documentation developer, not a UI expert. It’s on their side.”

“They want one more update to this installation diagram. They’re terrible. It’s the last update I’m gonna do.”

This year at soap! we will focus on techniques, tools, people, solutions, and stories that will help us understand & create the “us” approach in which people who work on one product do realize that they have one common goal: make the users happy by building the best product possible.


Located at the bank of the Vistula River right opposite Wawel Royal Castle, Manggha Museum of Japanese Art and Technology is a truly exceptional place. It combines the functions of a traditional museum (with its exhibitions and collections) with those of an active cultural center. It’s a fusion of modern technology and traditions of the Far East.

Marii Konopnickiej 26,
30-302 Kraków, Poland


contact us

want to share your thoughts on soap!, ask about the conference or just say hi? we are here for you!

to talk about visual design and advantages of one font over another, drop a line to Karolina. if you’d like to sponsor soap! or become our partner and help the community grow, write to Agnieszka. if you are interested in speaking at soap!, Piotr is the guy you want to contact. if you would like to co-operate with soap! or learn about any operational areas, contact Gosia


wanna know what else we do? let us inform you.

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